"Made of Japan"

I quite like it when brands integrate well with local markets. Checkout the detail of this ad as they bundle the essence of Japan into the landscape of a shoe.

I believe sneakers are a canvas for creative expression and this ad created by StrawberryFrog does a good up of conveying that point. I wonder what the website will look like, and if a website does exist if this concept can be localized to fit every county's taste.

If a website does exist, how can the concept live beyond print or the web? Well I believe the next evolution of communication will be the grey area of interactive advertising. Say for example those images move or communicate directly with consumers. Lots of possibilities here.

Vans doing it BIG

I've been walking around SoHo on my lunch breaks and i've noticed lots of kids wearing Vans, so I did a quick search by walking around the hot little shops in my hood and to my surprise I found a stockpile of vans shoes just waiting to be locked away in my closet.

All the shoes look super confortable and could easily be good transitional shoes. Head over to The Hyde they have got some great pictures of the latest collection.